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SDK needs support to enable the update by the user application or install the application. You need to have a logic on the app side to distinguish between app INSTALL and UPDATE 
//For Fresh Install of App
MoEAnalyticsHelper.setAppStatus(context, AppStatus.INSTALL)

// For Existing user who has updated the app
MoEAnalyticsHelper.setAppStatus(context, AppStatus.UPDATE)
If you uninstall and reinstall your app again, the SDK considers it as a fresh install.