Why Are the Open Rates High in an Email Campaign’s Monthly Report Exports?

Understand why monthly email report exports may show inflated open rates when campaigns span across month boundaries in MoEngage reporting.

Problem

An Email campaign is exhibiting unusually high open rates when you export campaign reports monthly.

Explanation

• Campaigns launched late in a month may show high sent counts in the next month’s report and high open counts in the next month.
• However, analyzing the complete campaign stats on the Campaign reports page provides more accurate data, minimizing the drastic fluctuations observed in monthly exports.